4 Ways to Weekend Warrior Your Website
Hey, so tell me — When's the last time you visited your own website?
If you answered with a wide-eyed stare or sheepishly mumbled "2018," don't freak. We have enough on our plates with client work, keeping up with social media, releasing new products & services, and finding some type of work-life balance, that fiddling around on the admin dashboard gets pushed way down the list.
But here's the deal, loves: Your website can be your hardest working 24/7 employee -- Without all the labor laws & vacation pay.
Since you likely don't have all the time in the world to dive head-first into Operation: Website Update 2023, here are 4 areas to give some attention to. Pick 1 for each weekend in January to break the project into digestible chunks.
About Page: Do you have one? Clients & colleagues commiserate about writing their artist statements All. The. Time. This is a chance to share your brand story and WHY you do what you do. Think about it from the perspective of the most amazing client you want to work with. What would they want from a coach/designer/photographer? Make a connection. Start a conversation. Don't overthink it. Be a human relating to other humans.
Blog: Are you overdue for another post? Maybe you've been putting off launching a blog page altogether? Not only is a blog crucial for SEO ranking, but sharing your knowledge establishes you as an expert in your field. Evergreen content can be submitted for media features and repurposed in email & social media outreach.
Images: Do your pictures need updating? Sometimes all it takes is a fresh collection of graphics to breathe new life into your site. If you've introduced a new product line or want to reignite interest in an old one, elevating your photos can be a simple fix. Try lifestyle photography or showing the process behind the products!
User Experience: How easy to navigate is your site? Do all the links and integrations work correctly? Have a trusted friend click around and give honest feedback.
Remember: One bullet point per weekend. Keep it focused and fun. By February, you'll have a site that best represents your brand and the clients you are positioned to serve!
If you’re stuck or overwhelmed: My popular and painless Website Audit is a simple way to get personal feedback + guidance while maintaining DIY control over the process. You’ve got this!