8 Maker Website Needs for a Killer Holiday Season

Makers! We are officially thick into the holiday season. Things certainly look different this year, so let’s go down a quick checklist. Do you have these things in place on your website?

✔️Accurate inventory updated online
✔️Shipping schedule and cutoff dates
✔️Policies + deadlines for custom requests
✔️Any incentives you’re offering for #SmallBusinessSaturday, #CyberMonday or #GivingTuesday
✔️Upsell opportunities! (Gift wrapping, notecards, gift sets of products that naturally work well together)
✔️List of stockists and/or events
✔️Return + exchange policies
✔️Vacation pop-up or banner (and email auto-responder while we’re at it!) for all the days you’ll be away with anticipated shipping dates — And I encourage you to plan days to be away!

You’ve got this. Share the story of your brand, make it as easy as possible for people to support your business, and pay it forward by supporting other makers and brands.

What else are you doing to finish out this year strong this holiday season?